London City Lionesses

For the past three seasons, mediaPro International Ltd has served as the trusted production partner for London City Lionesses, scaling and enhancing the club's live matchday presentation at pace as women's professional football continues its rapid growth. What began as a modest brief — managing and improving the fan zone audio — has grown into a turnkey solution spanning audio-visual production, stadium SFX and rapid-clip social media workflows. As the club's ambitions expanded, the brief grew with it: elevating the in-stadium presentation to match the quality of the football on the pitch, building an electric, multi-sensory atmosphere that gets fans out of their seats, and staying agile enough to conceptualise and deliver new matchday elements under tight deadlines, season over season. That has meant designing, rigging and directing a multi-camera setup dedicated to live action, fan reactions and match moments; conceptualising and executing stadium spectacle and SFX — pre-match light shows, pyrotechnics, flame units and t-shirt cannons — for walkouts, goals and half-time; managing live graphics, sponsor activations and instant replays across the venue's big screens; and supplying and operating full in-bowl audio, from PA announcements to curated matchday playlists. Real-time clipping of key match moments puts ready-to-publish video in the club's social media team's hands within seconds of it happening. The result, over three consecutive seasons, has been a matchday presentation that has kept pace with the club's growing ambitions and audience — broadcast-tier production value inside the stadium, and instant digital reach outside it. What started as a request to handle the fan zone audio has become a full production partnership: London City Lionesses' matchday has scaled into a high-octane sports entertainment experience that resonates with fans in the stands and online.