Trade Shows & Launches
Huda Beauty
Full audio, video and lighting production for the UK launch of Huda Beauty's first fragrance, Easy Bake Intense Eau de Parfum, at The Outernet London. Astera wireless lighting, d&b audiotechnik sound and Disguise media servers combined for an immersive brand environment, run end-to-end by mediaPro's technical crew.
When Huda Beauty unveiled its first fragrance, Easy Bake Intense Eau de Parfum, the brand required a launch environment as bold and sensory led as the product itself. mediaPro delivered the complete technical production, providing full audio, video, and lighting services from concept through to execution. Working within one of London's most technologically advanced event spaces, our team designed and operated an integrated production solution that transformed the venue into a fully immersive brand environment. To bring the fragrance story to life, mediaPro deployed a premium event technology package: Astera wireless lighting for dynamic, cable-free illumination; d&b audiotechnik sound systems for crystal-clear audio throughout the space; and Disguise media servers powering synchronised visual content across the Outernet's large-scale digital screens. A dedicated mediaPro technical crew managed every element end-to-end, from installation and programming through to live event operation. The combination of intelligent lighting, immersive visuals and precision-engineered sound created a multi-sensory environment that reflected Huda Beauty's premium brand identity and elevated the launch of its first fragrance collection. By integrating industry-leading technologies with expert technical delivery, mediaPro ensured flawless execution across every production element, helping to create a memorable launch experience for guests, influencers, and media attendees alike.